Fallsview Group
CARTESIAN
Toronto, Ontario
Canadian Based
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RESEARCH TECH · SOCIAL & REPUTATION MANAGEMENT · PAID MEDIA · PUBLIC RELATIONS · BUDGET STRATEGY · OTA STRATEGY · PRODUCTION · RESEARCH TECH · SOCIAL & REPUTATION MANAGEMENT · PAID MEDIA · PUBLIC RELATIONS · BUDGET STRATEGY · OTA STRATEGY · PRODUCTION · RESEARCH TECH · SOCIAL & REPUTATION MANAGEMENT · PAID MEDIA · PUBLIC RELATIONS · BUDGET STRATEGY · OTA STRATEGY · PRODUCTION · RESEARCH TECH · SOCIAL & REPUTATION MANAGEMENT · PAID MEDIA · PUBLIC RELATIONS · BUDGET STRATEGY · OTA STRATEGY · PRODUCTION · RESEARCH TECH · SOCIAL & REPUTATION MANAGEMENT · PAID MEDIA · PUBLIC RELATIONS · BUDGET STRATEGY · OTA STRATEGY · PRODUCTION · RESEARCH TECH · SOCIAL & REPUTATION MANAGEMENT · PAID MEDIA · PUBLIC RELATIONS · BUDGET STRATEGY · OTA STRATEGY · PRODUCTION · RESEARCH TECH · SOCIAL & REPUTATION MANAGEMENT · PAID MEDIA · PUBLIC RELATIONS · BUDGET STRATEGY · OTA STRATEGY · PRODUCTION · RESEARCH TECH · SOCIAL & REPUTATION MANAGEMENT · PAID MEDIA · PUBLIC RELATIONS · BUDGET STRATEGY · OTA STRATEGY · PRODUCTION ·
Founded to serve the unique needs of the Canadian hospitality industry, CARTESIAN provides marketing and revenue-focused support to hotels, resorts, tourism organizations, and Hyatt-branded properties across Canada.
Currently serving three Hyatt-branded properties across CanadaCurrent Hyatt Partners
Fallsview Group
Hyatt Regency Niagara Falls FallsviewHYATT
New Retail (NOTL) LP
The Clayfield, part of the Unbound Collection by HyattHYATT
The Wedge
Canada is a circular travel economy.
~75%
A circular, domestic-first economy
Roughly three quarters of all tourism spending in Canada comes from Canadians travelling within Canada. The only large foreign source is the United States, and US visitor spending isn't performing while domestic travel grows. The Canadian guest is the primary customer, which requires a deep Canadian market understanding.
~22%
A legally bilingual market
Quebec is roughly 22% of Canada's population and overwhelmingly French-speaking. As of June 2025, Quebec's Bill 96 requires French to be markedly predominant across signage, websites, and social advertising, with daily fines for businesses. Anglo-only campaigns are not just weaker here, they are non-compliant. Our Creative team speaks fluent-French.
38%
A different buyer
In 2025, Canadian car trips to the United States fell 38% year over year. Canadian businesses also prioritize working with Canadian suppliers.
Selected Partners, Past & Present
Niagara Parks
FIFA Campaign
Fallsview Group
STK Steakhouse
Outlet Collection Niagara
Day Trip Campaign
Deerhurst Resort
Summer Campaign
Fallsview Group
The Keg Steakhouse
Fairmont Austin
Full-Scale Creative
124 On Queen
Paid & Creative
Chateau Des Charmes
Integrated Events & Visitation
Hilton Niagara Falls
CORSO Italian Restaurant
Fallsview Group
DoubleTree
Merani Group
AG Inspired Cuisine
Omni Hotels
OMNI Austin
Fallsview Group
27 Hole Golf Course
White Oaks Resort & Spa
Spa & Resort Paid & Creative
Fallsview Group
Wyndham Grande
Hospitality Resorts Inc.
Wildflower Social
Fallsview Group
Tower Hotel
Best Western+ Cairn Croft
Integrated Campaign
New Retail (NOTL) LP
Clayfield Commons
Ascari Group
Terrain
The Diagnosis30 to 90 day process before beginning integrated campaigns
CARTESIAN's diagnosis takes everything a hospitality business already measures but can't see clearly, and turns it into a ranked map of where revenue is leaking and where recoverable margin sits. We pull your own data across every dimension (bookings, web analytics, OTA and paid media, email, reviews, search, and AI visibility), unify what's currently trapped in silos, benchmark each property against its real competitors and the live market, then run twenty-plus analyses to connect and pressure-test the findings. The result is an evidence-backed, confidence-labeled picture of your business you can't currently see, plus a sequenced plan to capture the margin you're already leaving on the table.
We're an owner's best friend because we only set revenue KPIs.
Our Method
Diagnose. Architect. Execute. Grow.
We diagnose before we prescribe a solution.
01
Diagnostic
- Customer behaviour
- Revenue drivers
- Market position
- Primary or Secondary Diagnostic
02
Tactical Architecture
- Campaign structure
- Creative direction
- Media approach
- Marketing priorities
03
Tactical Execution
- Creative production
- Advertising channels
- Brand channels
- Performance-led assets
04
Growth
- Continuous optimisation
- Revenue tracking
- Bookings impact
- Return on investment
What We've Built
RENE. Built in-house. Built for hospitality.
Our proprietary system, exclusive to CARTESIAN clients.
RENE includes a proprietary GEO and market research module that gives every CARTESIAN client real-time search, demand, and competitor intelligence at the local, provincial, and national level. The module also tracks every AI-driven recommendation surfaced across ChatGPT, Perplexity, and Google Gemini, and attributes where each recommendation sends the traveller: OTA or direct website. That attribution read drives the tactics we deploy across every channel to shift more bookings direct, including subreddit strategies that have delivered measurable lift in direct booking share for hospitality clients. RENE also includes a proprietary paid ads testing module purpose-built to extract maximum testing volume out of every creative asset, scaling creative usage across paid channels so every partner sees the most effective performance from the same source creative.
GEO RESEARCH MODULE
Real-time search, demand, and competitor intelligence.
PAID ADS TESTING MODULE
Scaled creative testing across channels and audiences.
The Difference
CARTESIAN's Difference
Other AgenciesCARTESIAN
Industry focus
Generalist, many verticals
Hospitality and tourism only, hotels biggest market
Engagement model
Pitch deliverables first
Market orientation diagnosis first before execution begins
Market expertise
Generic North American
Canadian specialists, with ministerial and tourism-board access
Technology
Off-the-shelf tools
RENE, our proprietary platform
Service model
Strategy or execution
Extremely research orientated with strategy & execution end to end
Billing model
Against deliverables
Against revenue targets we set with you
Industry focus
Other Agencies
Generalist, many verticals
CARTESIAN
Hospitality and tourism only, hotels biggest market
Engagement model
Other Agencies
Pitch deliverables first
CARTESIAN
Market orientation diagnosis first before execution begins
Market expertise
Other Agencies
Generic North American
CARTESIAN
Canadian specialists, with ministerial and tourism-board access
Technology
Other Agencies
Off-the-shelf tools
CARTESIAN
RENE, our proprietary platform
Service model
Other Agencies
Strategy or execution
CARTESIAN
Extremely research orientated with strategy & execution end to end
Billing model
Other Agencies
Against deliverables
CARTESIAN
Against revenue targets we set with you
Completed
The Proof, Hospitality
Real Canadian hospitality results.
01 · PERFORMANCE MARKETING
124 On Queen
+70% YoY
Site-wide user lift in 6 weeks
1,020 add-to-carts
At $2.82 per add-to-cart
A two-stage Meta program built backwards from booking intent. CARTESIAN tested four parallel creative concepts at the top of funnel, then layered retargeting by landing page behaviour. Inside a six-week window, site-wide traffic climbed 68.7 percent year-over-year, paid social users more than doubled, and the bottom-of-funnel build returned 1,020 add-to-carts at $2.82 each. The top creative concept, First Night, posted a 12.34 percent click-through rate against a 1 to 2 percent category average.
562K impressions46K landing page views+124% YoY Paid Social users+159.9% YoY events$12,373 spend4 creative concepts tested
Completed
02 · RESEARCH AND STRATEGY
CORSO Italian Restaurant
54%
Of hotel guests did not know CORSO existed
2,478 reviews coded
Across OpenTable, Google, Tripadvisor, Yelp
A mixed-methods research program run over six weeks: we coded 2,478 guest reviews, surveyed 190 in-house Hilton guests, intercepted 48 show-night diners on property, audited nine direct Fallsview competitors, and ran an eight-person focus group. The finding that broke the strategy open: 54 percent of Hilton guests did not know the restaurant was in the hotel. Of those who did, 82 percent said they would consider it. The growth ceiling was not desirability. It was visibility. Corso has now committed to a twelve-month relaunch under a new concept and brand.
190 hotel guests surveyed48 show-night intercepts9 Fallsview competitors audited82% consideration when aware12-month relaunch committed6-week research window
In-Progress
03 · PORTFOLIO STRATEGY
Fallsview Group
Reduce OTA Reliance
Targeted ~14% reduction in Hyatt flagship OTA share
Grow Direct & Brand.com
Targeted ~11% lift in Hyatt flagship direct and brand.com share
We are actively working to reduce OTA dependency through a GEO strategy custom-built for each hotel in the portfolio, paired with up-levelled PR, elevated creative asset development, and online social proof driven by a dedicated reviews strategy and a targeted sub-Reddit strategy. The sub-Reddit play is a particular point of emphasis: it is where today's travellers research, validate, and pressure-test brands before they ever reach a booking engine, and owning that conversation compounds direct demand over time.
Portfolio-wide OTA revenue auditOTA commission, the single largest controllable costMaterial savings per point shifted to directRENE GEO demand mapping4 hotels, 1 portfolio planCommitted 2026 roadmap
Completed
04 · CREATIVE ARCHITECTURE
Deerhurst Resort
Improved Paid Efficiency
Annual paid media creative strategy
Codify the Creative
One creative system powering paid, organic, and email
Deerhurst Resort needed paid media that ran more effectively than previously ran, explicitly measured on a CPC basis. We started by codifying the creative look and curating one visual system. Ads are running significantly more efficiently because the creative is doing more of the work. The codified look and feel is proving effective across every touchpoint, lifting brand salience from summer campaign launches to always-on brand presence, and now operates as their main standard for creative.
Codified creative system livePartner-confirmed paid efficiency gainsOne voice, paid + organic + emailSummer campaign + always-on brandCross-channel creative alignmentFour-season storytelling framework
In-Progress
04 · BRAND AND AUDIENCE BUILDING
Wildflower Social
20% YoY Revenue Increase
Positioned as #1 Cocktail Lounge in Area
Brand identity build for a new social cocktail lounge entering the Niagara Falls nightlife market. CARTESIAN's diagnosis surfaced the audience (predominantly female, 35 to 44), the product (cocktails grew to roughly half of sales), and the position (a social cocktail lounge, not a bar). We built signature in-venue moments like Flower Hour and Midnight in the Garden, produced cinematic monthly content, and ran a paid audience build that landed the venue its best revenue year since 2019. Engagement extended into 2026 and is now pacing 20 percent year-over-year against the previous concept on the same property.
1.1M+ total views316K+ reach246 database subscribers14 influencer collaborations352 pieces of content4-month campaign window
Completed
05 · SOCIAL MEDIA, REVENUE LIFT
White Oaks Resort and Spa
+25% YoY
Blended booking lift on flagship spa treatments
+37.5%
Bela Deluxe bookings, Q4 2025 vs Q4 2024
The Bella MD medical spa program rebuilt around three disciplines: signature-treatment storytelling, monthly on-site cinematic production, and a conversion-minded full-funnel content calendar. Q4 2025 booking data, measured head-to-head against Q4 2024, showed Bela Glow climbing 17.6 percent and Bela Deluxe climbing 37.5 percent. A blended 25 percent year-over-year lift on flagship spa treatments, in a category where single-digit growth is normal.
+17.6% Bela Glow+37.5% Bela DeluxeMonthly on-site productionFull-funnel content calendarBooking-attributed creativeQ4 head-to-head measurement
Recent Work
CARTESIAN Creative.
Award-caliber cinematic video, commercial broadcast, and editorial photography. A look at recent productions.
STK Steakhouse · F&B brand film
Preferred Partner Value
What Our Partners Get
Five commitments built around revenue, diagnosis, production, transparency, and proprietary technology.
01Revenue-Focused KPIs
02Deep Market Orientation
03Strong Creative & Production Experience
04Hotel Partner Transparency
05Proprietary Tools and Technology
The Case for CARTESIAN
Few agencies specialise in hospitality. Fewer measure success in revenue.
01
Research-led diagnosis before any creative or media work goes live.
02
Revenue-first KPIs that align with ownership economics, not vanity metrics.
03
Hospitality-only specialisation with proprietary technology and deep Canadian market knowledge.
"Hospitality marketing without a revenue lens is service work, not strategic work. We diagnose, we execute, and we tie every decision to revenue. That is the difference between consulting on hospitality and being inside it."